AGENCY RANKINGS 2002: Top 10 by discipline

BUSINESS TO BUSINESS
Rnk  Firm Name                        Revenue (dollars)        Chng
                                        2001            2000      %
1    Weber Shandwick
     Worldwide                    46,362,430      81,639,725    -43
2    Brodeur Worldwide            29,601,900      36,900,000    -20
3    Edelman Public
     Relations Worldwide          25,565,618      45,287,373    -44
4    Ogilvy Public
     Relations Worldwide          23,441,420      36,523,200    -36
5    Ruder Finn Group             20,034,000      21,105,000     -5
6    Burson-Marsteller            19,323,150      25,508,000    -24
7    GCI Group/APCO Worldwide     18,766,404      24,177,642    -22
8    Fleishman-Hillard            18,016,000      29,567,000    -39
9    Text 100 Public
     Relations                    15,004,479       6,501,886    131
10   Euro RSCG                    12,500,000             N/A    N/A
     Total Top 10                228,615,401     307,209,826    -30



PUBLIC AFFAIRS
Rnk  Firm Name                        Revenue (dollars)        Chng
                                        2001            2000      %
1    Fleishman-Hillard            70,076,000      43,418,000     61
2    Weber Shandwick
     Worldwide                    66,408,090      68,043,822     -2
3    Burson-Marsteller            57,963,000      55,484,000      4
4    Hill %26 Knowlton              36,376,000      24,862,000     46
5    Porter Novelli               23,000,000      19,579,000     17
6    Ketchum                      22,318,000      19,163,000     16
7    Golin/Harris                 17,355,348      16,800,951      3
8    Edelman Public
     Relations Worldwide          17,103,335      16,713,278      2
9    GCI Group/APCO Worldwide     14,138,712      13,581,181      4
10   Ogilvy Public
     Relations Worldwide          11,818,169      12,658,500     -7
     Total Top 10                336,556,654     290,303,732     16



CONSUMER MARKETING
Rnk  Firm Name                        Revenue (dollars)        Chng
                                        2001            2000      %
1    Weber Shandwick
     Worldwide                    84,083,718     104,582,203    -20
2    Edelman Public
     Relations Worldwide          64,218,917      69,976,228     -8
3    Porter Novelli               58,000,000      54,615,000      6
4    Ketchum                      56,750,000      53,047,000      7
5    Hill %26 Knowlton              54,169,000      66,352,000    -18
6    Golin/Harris                 43,263,439      43,638,848     -1
7    Fleishman-Hillard            42,615,000      36,072,000     18
8    Ogilvy Public
     Relations Worldwide          33,989,636      43,313,900    -22
9    GCI Group/APCO Worldwide     22,649,803      17,481,174     30
10   Cohn %26 Wolfe                 21,806,000      23,902,000     -9
     Total Top 10                481,545,513     512,980,353     -6



SOCIAL EDUCATION
Rnk  Firm Name                        Revenue (dollars)        Chng
                                        2001            2000      %
1    Porter Novelli               12,000,000      10,886,000     10
2    Edelman Public
     Relations Worldwide           7,741,793       1,293,923    498
3    GCI Group/APCO Worldwide      5,669,524       5,694,949   -0.5
4    Equals Three
     Communications                5,448,552       4,258,493     28
5    Fleishman-Hillard             5,004,000      10,488,000    -52
6    Ogilvy Public
     Relations Worldwide           4,171,842       2,356,200     77
7    Rogers %26 Associates           3,261,743       3,726,863    -12
8    Stratacomm                    2,547,705       1,142,558    123
9    Golin/Harris                  2,022,781       2,552,050    -21
10   Weber Shandwick
     Worldwide                     1,817,802       1,264,363     44
     Total Top 10                 49,685,742      43,663,399     14



CORPORATE COMMUNICATIONS
Rnk  Firm Name                        Revenue (dollars)        Chng
                                        2001            2000      %
1    Fleishman-Hillard           124,654,000     138,700,000    -10
2    Hill %26 Knowlton              79,790,000      83,149,000     -4
3    Weber Shandwick
     Worldwide                    73,053,536      89,359,792    -18
4    Ketchum                      63,502,000      27,718,000    129
5    Edelman Public
     Relations Worldwide          35,902,842      31,508,958     14
6    Ruder Finn Group             28,298,000      31,118,000     -9
7    Porter Novelli               23,764,000      22,500,000      6
8    Ogilvy Public
     Relations Worldwide          21,483,433      32,465,800    -34
9    Morgen-Walke Associates      19,973,840             N/A    N/A
10   Euro RSCG                    18,500,000             N/A    N/A
     Total Top 10                488,921,651     456,519,550      7



COMMUNITY RELATIONS
Rnk  Firm Name                        Revenue (dollars)        Chng
                                        2001            2000      %
1    Burson-Marsteller            12,291,000      13,078,000     -6
2    Ketchum                       9,380,000       8,248,000     14
3    GCI Group/APCO Worldwide      5,682,295       8,273,790    -31
4    Cone                          3,925,124       3,540,076     11
5    Public Communications         2,339,915       2,546,180     -8
6    Fleishman-Hillard             2,171,000       4,162,000    -48
7    Rogers %26 Associates           1,994,752       1,279,950     56
8    Golin/Harris                  1,990,372       1,500,000     33
9    MGA Communications            1,928,130             N/A    N/A
10   Edelman Public
     Relations Worldwide           1,853,305       2,706,118    -32
     Total Top 10                 43,555,893      45,334,114     -4

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