Real picks PR-ad combo of Publicis

SEATTLE: Publicis Dialog will be helping its sister agency, Publicis in the West, on the national launch of RealOne, the new software offering from RealNetworks.

SEATTLE: Publicis Dialog will be helping its sister agency, Publicis in the West, on the national launch of RealOne, the new software offering from RealNetworks.

Publicis in the West, an advertising firm and part of Publicis Groupe, was chosen as agency of record for the account. As part of the pitch, the firm brought in Publicis Dialog to offer a plan for rounding out communications as they work through the sales cycle.

Publicis Dialog's "holistic

approach to marketing communications will form an integral part of the account work. Stacey Paynter, CEO of Publicis Dialog, said the relationship marketing component of the campaign has been integrated since the beginning.

"We are proactively recommending PR strategies to complement this, and help the company achieve its goals,

Paynter said.

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