Like any event planner, Zachary Hastings Hooper, an account exec at The Rosen Group, can always find something to worry about whenever sending an invitation off to the printer."There's always the panic that it won't come back in time,
he said, "or that it will be screwed up somehow.
But until recently, one snafu Hooper never considered was that they'd be stolen.
Last month, Hooper helped Dwell magazine organize a last-minute store opening for De La Espada, a European furniture line about to launch its first US location in Soho. Because the client's graphic design firm is in London, he had the invitations printed there, then shipped to the US for distribution.
Unfortunately, some shortsighted thieves had other plans for the truck hired to deliver the invitations to FedEx. After stealing the vehicle, the ne'er-do-wells used it to smash into an ATM machine, at which point the shortcoming of their strategy became apparent. Having wrecked their getaway wheels, the would-be crooks were soon apprehended by the authorities.
The prompt arrest didn't ease matters for The Rosen Group. With the invites entered into evidence, they decided to alert intended guests via e-mail, incorporating the story of the purloined invites into the message.
As for Hooper, who was vacationing in London at the time of the heist, he's just glad he didn't decide to carry the boxes to the shipper himself.
"Had I done so, I'd probably still be over there,