Imperato rises to C&W CEO, Aiello is named chairman

NEW YORK: Cohn & Wolfe has revamped its senior management structure, with the key change affecting the top spot.

NEW YORK: Cohn & Wolfe has revamped its senior management structure, with the key change affecting the top spot.

Steve Aiello, president and CEO, has stepped up to the role of chairman after 12 years with the agency, part of Young & Rubicam Advertising, owned by WPP Group. Filling Aiello's shoes will be Donna Imperato, C&W's CEO of New York for the past year and a half. Kathryn Metcalf, healthcare head, will take over as New York CEO.

Imperato will assume full responsibility for her new post immediately, but will not take on the title until this fall. "I will work with Steve until then to connect with all our other offices,

she said, and will operate under the interim title of COO.

With Imperato having previously worked on the healthcare side, the structure puts healthcare expertise atop the C&W tree. But while 35% of C&W's business comes from that area, Imperato said, "I want to build consumer roots and expand our corporate offering."

Martin Ellis has also been promoted, from director of international development to president of Europe/Middle East/Africa and Asia Pacific. The firm's CEO of Western operations, Doug Buemi, has been named vice chairman.

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