Sprint to replace Citigate with WSW

KANSAS CITY, MO: Sprint is shifting a major chunk of PR work from Citigate Cunningham to Weber Shandwick Worldwide.

KANSAS CITY, MO: Sprint is shifting a major chunk of PR work from Citigate Cunningham to Weber Shandwick Worldwide.

The assignments, which sources believe will generate seven figures in fees, include work for Sprint's b-to-b, consumer, and e-solutions groups.

Russ Robinson, director of PR and communications for Sprint Global Business Markets, the b-to-b unit, confirmed he will use WSW to do regional PR to gain more media exposure for local brand managers. "We are giving Weber more work and doing less with Cunningham, he said. Since WSW's Dallas office includes staffers who have worked for Sprint in the past, "they're a natural choice for us, he said. Robinson could not comment on plans other Sprint units have with WSW.

Deb McEvilly, VP at Citigate Cunningham's Austin office, confirmed that her agency had ended its five-year relationship with Sprint on April 30.

Golin/Harris, chosen last year as Sprint's corporate agency of record, will not be affected, and remains agency of record for the long-distance company.

Sprint VP of corporate communications Bill White was unavailable for comment.

Other Sprint PR officials were said to be too busy dealing with the WorldCom fallout to comment on WSW's new role.

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