LAST CALL: Old Spice sweats the details to plug latest deodorant

Vacationers can thank Old Spice for the most recent travel-planning index. Just in time for summer, Old Spice ranked 51 cities by perspiration propensity.

Vacationers can thank Old Spice for the most recent travel-planning index. Just in time for summer, Old Spice ranked 51 cities by perspiration propensity.

A so-called "sweat expert calculated average heat and humidity and dubbed San Antonio the sweatiest summer city in America. (How the home of the Alamo beat out muggy Houston, and how arid Phoenix topped tropical Miami, we can't quite understand.) A San Antonian in the sun drips a liter per hour in July, Old Spice claims.

The list was meant in fun, as was the case of Red Zone anti-perspirant sent to San Antonio Mayor Ed Garza, said Old Spice PR director Brent Miller.

(He touts Red Zone as the strongest deodorant available without a prescription. If that won't keep you dry, try moving to city number 51: Barrow, AK.)

The press release carried national and local appeal, scoring wire pickup and providing chatter fodder for legions of DJs. Miller said it also offered valuable tips for stymieing the stinkies: drink lots of liquids, wear cotton, and, oh yeah, don't forget to slather on the antiperspirant, and freshen up with Old Spice's new Cool Contact Refreshment Towels.

Meanwhile in San Antonio, Mayor Garza highlighted the city's more positive rankings (eighth best place to live and work, as deemed by Employment Review), and CVB PR director Dee Dee Poteete listed myriad ways to cool off in Texas' most popular tourist destination.

Sorry Brent, but we'd opt for a frozen margarita on the River Walk over extra-strong Old Spice any day.

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