Dentsu taps into New York market with investor relations partnership

NEW YORK - DentsuFuse, a subsidiary of Japanese marketing behemoth Dentsu, has entered into a joint venture with New York-based IR firm IGB.

NEW YORK - DentsuFuse, a subsidiary of Japanese marketing behemoth Dentsu, has entered into a joint venture with New York-based IR firm IGB.

The exclusive collaboration is designed to offer IR counsel and support to Japanese firms looking to tap US capital markets and investors. The venture's clients may be listed solely on Japanese exchanges or on both Japanese and US exchanges.

"These are companies looking to diversify their shareholder base by adding US investors," says IGB founder Leon Berman. "We will target certain qualified US investors based upon the their investment style and our clients' needs." Only some US institutional investors are "qualified" or have a mandate to invest in overseas firms.

IGB's Japan-based partner said that there is a strong interest in attracting American capital among Japanese firms. "We were seeing more Japanese companies interested in attracting US investors," said Ken Yoshida, DentsuFuse's Tokyo-based director of branding.

Even as Japan's economy remains saddled with a host of economic woes, Berman feels that US investors, many of whom have been rattled by recent corporate scandals, can be convinced to funnel capital to Japan.

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