CHARLOTTE, NC: Goodrich has made a bid to beef up its media relations savvy, creating the new position of director, media relations, and handing the task to internal candidate Gail Warner.
Warner joined the aerospace company in 2000 as manager of media relations.
Her original hiring and her move into the new director's spot signals Goodrich's intention to elevate the role media relations plays in the company's overall communications.
"Philosophically, it's a very different approach. We've separated advertising and PR, and made media its own entity," she said.
Warner will report to Steve Huggins, SVP of strategic planning and information technology. She expects to expand her department by hiring a senior-level corporate communications person. She's looking at options for what level of staffer to hire, and expects to decide that by the end of the year.
Last year, Kevin Ramundo, VP of corporate communications, left the company because of what he called a changing Goodrich commitment to communications.
His department was cut from six people to three, and his VP slot was not filled.
Until 1986, Goodrich was known as a tire and rubber company, but it no longer makes tires, and last year dropped the B.F. initials to signal that it was no longer in the tire business. Michelin now markets B.F. Goodrich-brand tires.
The new Goodrich is a major supplier in the aerospace sector. Warner said the aerospace industry has gotten the message, and that the company is now working to get the message out to other media.