NEW YORK: Medialink has revamped its website and launched a service that has been two years in the making - Medialink Portfolio.
While one purpose of the improved website is purely marketing-oriented, the other goal is to provide a resource where PR professionals can learn about all available options when developing campaigns for their clients. Visitors to the enhanced site can access tips for producing VNRs, preparing for SMTs, reaching the Hispanic market, and getting PSAs aired. Also available is a glossary of common PR terms and reprints of articles providing tactical information on VNRs, SMTs, and PSAs.
"This kind of information can be an asset in the planning and budgeting for PR campaigns," said Susan Macaluso, associate vice president of corporate communications for Medialink. "These tools will help communications professionals easily identify the appropriate services for reaching external audiences."
Medialink Portfolio is a password-protected website that allows the company's clients to directly manage their projects' multimedia assets and monitor reports online. Information on past projects can also be accessed through the private web pages, which enable clients to compare data such as audience measurements and creative results.