MasterCard picks Edelman for Latin America comms

MIAMI: MasterCard has named Edelman lead PR agency for its Latin American operations, replacing Latin American specialist The Jeffrey Group.

MIAMI: MasterCard has named Edelman lead PR agency for its Latin American operations, replacing Latin American specialist The Jeffrey Group.

The Jeffrey Group resigned the account in February for undisclosed reasons, but agreed to service it until August 15.

Edelman will service the account through offices in Brazil, Argentina, Mexico, and Miami. MasterCard said Edelman's primary mission will be to consolidate its brand prominence in Latin America.

In the US, MasterCard works with Edelman, Weber Shandwick Worldwide, and Waggener Edstrom.

MasterCard said it plans to continue to use different PR firms for different aspects of its business.

"We are not married to one agency worldwide," said Marcos Molina, VP of PR and corporate communications for MasterCard in Latin America. "We believe in different agencies for different needs."

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