LAST CALL: Internal PR given unusual twist with firm's party invite

E-mail mishaps are the office drone's nightmare. The accidental forwarding of a not-for-consumption internal exchange has left more than one staffer screaming, while recipients gleefully digest unedited glimpses into another company's culture.

E-mail mishaps are the office drone's nightmare. The accidental forwarding of a not-for-consumption internal exchange has left more than one staffer screaming, while recipients gleefully digest unedited glimpses into another company's culture.

An e-mail inviting recipients to Cole & Weber's recent open house at the firm's office in Portland, OR appeared to be that kind of debacle.

Nine pages of barely readable notes, littered with references to prescription pain reliever Vicodin (misspelled for that ring of authenticity) and cries for help - "We need ideas for the open house invitation. Got any?" - left the recipient thinking someone had slipped on the send button.

But no. The e-mail, designed by a team of three creatives was actually designed to look like a gaffe. "When we are our own client and doing something for ourselves, it allows us to be more out there," explains Michelle Manning, office manager. Attendance is expected to be good, with a crowd that clearly gets the joke.

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