KEF expands into radio media tours

ATLANTA: KEF Media has expanded its offerings to include radio media tours (RMTs).

ATLANTA: KEF Media has expanded its offerings to include radio media tours (RMTs).

The company researched several radio stations, and uncovered substantial interest in booking guests on morning and afternoon talk shows.

Kevin Foley, CEO of KEF, said there was more available airtime on radio than TV, explaining, "The current economy has made everyone more cautious about where they are spending money, so there is a real premium for results."

KEF completed its first radio project earlier this month with a nationwide RMT promoting Judge Glenda Hatchett's third season on the air. The tour reached 20 top-market morning drive-time interviews, as well as spots on syndicated programs.

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