QUESTIONS & ANSWERS: Dawn Holgate, Corporate communications manager, Dallas Mavericks

Dawn Holgate, corporate communications manager for the Dallas Mavericks, is so smooth, she once talked team owner Mark Cuban into taking a second job at Dairy Queen. And she knows how to tape ankles. Just don't tease her about her hip-hop dancing - she's also into kickboxing.

Dawn Holgate, corporate communications manager for the Dallas Mavericks, is so smooth, she once talked team owner Mark Cuban into taking a second job at Dairy Queen. And she knows how to tape ankles. Just don't tease her about her hip-hop dancing - she's also into kickboxing.

Describe the company you work for I work for the NBA's Dallas Mavericks.

We are a company of just over a 100 employees that focuses on entertainment, as well as random thoughts and ideas.

What do you do? As corporate communications manager, I am responsible for all the off-court PR efforts for the organization, the website (dallasmavericks.com), and team publications. I work with players (like Tim Hardaway, pictured above left) a lot. But mainly, every time we decide to put together a promotion, I assist with publicity and media interviews.

How did you get into PR? While going for my Masters in sports administration at Kent State University (in Ohio), I did my internship in sports PR and loved it.

What is your greatest achievement? Two stand out. Getting our owner Mark Cuban on The Tonight Show with Jay Leno and Mark's Dairy Queen experience.

When Mark was quoted saying he wouldn't hire a certain NBA employee to manage a Dairy Queen, it turned into a circus. A potential negative turned into a positive as Dairy Queen offered him the opportunity to manage a local franchise for a day. Mark accepted, and I set everything up in a matter of days. Mark was a trooper. He arrived at 6am for media interviews, and stayed all day to wait on customers and talk to media. It was a hectic, but great event that created more free publicity than anyone could have ever imagined.

What was your best stunt? For last season's playoffs, we came up with this random idea to start an all-male hip-hop dance troupe to perform at games ... think Chris Farley's Chippendales on Saturday Night Live. Within a week, we had the release out to local and national media, around 100 applicants, tryouts for 50 of them, and our final squad of 13, who came to be called the Mavs ManiAACs. The crowds loved them, and the local media ate it up too.

What's the most daring thing you've ever done? I work closely with the director of the Mavs Dancers. She convinced me to take a hip- hop class at her studio. It was fun, but she came in the class and laughed at me. Needless to say, I'm sticking with kickboxing.

What are you working on this week? Putting together a media plan for our inaugural Mavs Dancer calendar, talking to a major TV network about letting us use a couple of their TV show names for in-arena promos, promoting Mavs Fantasy Camp and NBA Basketball 101 for Women, planning ticket on-sale dates, updating the website, and just getting ready for the 2002-2003 season.

Name one thing about your past people would be surprised to learn

I was previously the media director for the Professional Bowlers Association (PBA), and I traveled with 120-plus men every week. I am also a certified athletic trainer.The people in my rec leagues love the fact that I know how to tape ankles.

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