QUESTIONS & ANSWERS: Brooke Greenwald

Her sweet tooth, sharp wit, and hearty laugh are office staples, but her savvy and candor have left lasting impressions on the likes of Virginia's governor and a Fortune 500 CEO. Meet Brooke Greenwald, EVP of Cylix Communications.

Her sweet tooth, sharp wit, and hearty laugh are office staples, but her savvy and candor have left lasting impressions on the likes of Virginia's governor and a Fortune 500 CEO. Meet Brooke Greenwald, EVP of Cylix Communications.

Describe the company you work for The recipe for Cylix is simple. We are a boutique-sized agency with highly customized services that offers top tier results, senior-level staff, and a tremendous entrepreneurial spirit.

What do you do? What is a chief cook and bottle washer? I manage the office, assist with business development, work on accounts, plan company social events, and laugh very loudly. Nothing boosts office energy and gets the creative juices going like a hearty laugh.

Tell us something amusing about your company We celebrate with Charlie Brown Dances on Friday afternoons (or in the middle of the week, when appropriate). We're a very spirited group.

What was your best pitch/best stunt? My best stunt was getting the Governor of Virginia to issue a press release to commend a client for their values and community contributions, thereby turning a small, local award into national news. The story got play across the US, and helped to promote programs for bridging the "digital divide" on a national scale.

What's the most daring thing you've ever done? Upon meeting the CEO of a major Fortune 500 company in an airport, I told him the reason he wasn't getting the market share he wanted was because there was nothing unique about his company. Then, I resumed reading my novel.

If you could work on one account, what would it be? Willy Wonka's Chocolate Factory because I would love to promote the "golden ticket" and what it represents. Oh, and I'm also a chocoholic.

What invention would make your job easier? The Chitty Chitty Bang Bang car, because I'd never have to sit in traffic, and I'd be able to get from place to place much quicker. Plus, it would be totally cool to have that patent.

What is the biggest item you've ever put on expenses? Dinner and a show for 25 people at a trade show in Las Vegas. The contracts were signed and the expense was approved, thank goodness.

Who would you most like to work with? John Galt from Atlas Shrugged.

He always exemplified the good in people, and he never compromised his values for the sake of short-term goals.

If you were an animal, what would you be? A seal because it is highly intelligent, loved by all, and the ultimate multi-tasker. What other animal can bounce a ball on the tip of its nose while clapping its flippers at the same time?

What skill would you most like to have? The ability to stop the clock and add extra hours to every day as needed.

Which historical figure would you most like to represent? Paul Revere.

Look at how effectively he pitched the headline "The British are coming," and the immediate response he received.

What is the secret of your success? My moxie, my values, and my love for what I do.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.