Edelman takes on PR for Dove brand

CHICAGO: Edelman has nabbed another big piece of Unilever business, becoming the agency for the Dove brand.

CHICAGO: Edelman has nabbed another big piece of Unilever business, becoming the agency for the Dove brand.

Michelle Holland, Unilever's US PR director for home and personal-care brands, confirmed the Edelman selection, noting it will bring Dove's US and Canadian PR under one agency.

New York-based M Booth & Associates had the account for the past nine years, but Unilever has consolidated its PR this year.

Dove is one of Unilever's biggest US brands, selling more than $376 million in the year ended September 8. Dove shampoos and conditioners will likely make their US debut in 2003 with a $50 million budget.

Dove also recently inked a deal with Bally's Total Fitness to become the exclusive sponsor and provider of personal-care products at Bally's 400 US and Canadian fitness centers.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.