LAST CALL: Huhcorp makes a good joke out of web's old reality

Huh? What's this? Surely not another "dynamic e-business solutions agency?" That's sooo last millennium.

Huh? What's this? Surely not another "dynamic e-business solutions agency?" That's sooo last millennium.

Rest assured, huhcorp.com seems to be merely someone's idea of a joke.

The site parodies, with deadly accuracy, the semantic gobbledygook commonplace among online agencies and brand consultancies in the fullest flush of the dot-com bubble.

"Our name will confuse you," advises an introductory section on the site, "but, you have to admit, the logo is pretty cool. We can make a cool logo for you too, if you want."

Click on the "Ideas" tab, and you'll learn that Huh? "also (has) one of those dry-erase boards on the wall, and we take turns making flow-charts and brain-storming and talking about 'injecting creativity into market positioning,' and cool stuff like that."

The company's solutions, it says, "are newer than anyone else's, and they sound better because we give them cool titles like 'global awareness paradigms,' and 'market consciousness philosophies,' and 'cre- ative product redevelopment support.'"

Under "Strategies," the curious consultancy advises: "Our main strategy is to convince people that we do stuff they can't do themselves, and that we deserve lots of money for it."

And true to form, the firm's CEO looks just a bit too young for the title, listing among his duties, "making poopy diapers."

Last Call tried to contact the site's mysterious owners, but upon pressing "send," simply got a box thanking us for our interest, but saying, "We'd love to be able to respond personally to everyone ... no wait ... that's a blatant lie."

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