Linda Goldstein isn't afraid to swim with the sharks, whether in New York's competitive luxury PR world or in the Caribbean. But family comes first, at home and in the office. Junior! Turn that Eminem racket down!
I'm in a client meeting!
Describe the company you work for I started Goldstein Communications in 1981, and have watched it grow into an extremely reputable firm. From our offices in the Empire State Building, our staff of nine focuses on luxury brands including jewelry, fashion, and a new division, entertainment.
I oversee all accounts here and pitch business.
Tell us something embarrassing about your company Embarrassing things happen here every day, from dances around the office to birthday parties to the young ones blasting Eminem. I work with my entire family - my son is the vice president, my daughter is the director of entertainment, and my hubbie is one of my clients. But there's no nepotism here!
How did you get into PR? As a sales rep, I was promoting designer jewelry brands. And after landing my boss Marsha Breslow on the cover of The Fashion of the Times, she told me I should be in PR. My response was, "What's that?" But being daring, I dove in, and I'm still diving.
What is your greatest achievement? I was the first to pioneer the movement of creating brand-name recognition for jewelry designers by creating a Marsha Breslow-branded designer boutique in Bloomingdale's. The technique was so successful, I was then sent to all the other federated stores.
What was your best stunt? My client Henry Dunay designed a ring for Hillary Clinton to wear at the first inauguration, and we conducted PR surrounding the event. It was a complete success - she wore it again at the second inauguration. Dunay was on Good Morning America to tell the story of the ring and its 4.25-carat yellow diamond from an Arkansas mine.
What's the most daring thing you've ever done - in or out of work? Scuba diving a few weeks ago in Anguilla and coming face to face with a 20-foot shark! Professionally, handling the Severin Wunderman Museum, which housed the largest collection of Jean Cocteau in the US and a collection by black Jewish artist Josef Nassey, who documented the camps at Buchenwald during his time as a POW there. We debuted his collection at the Philadelphia Museum of Judica, and received massive coverage in the US and Israel.
For the Cocteau collection, we created the Jean Cocteau Style Award for his 100th anniversary party, attended by 2,000 guests.
If you could work on one account, what would it be? LVMH. I would also love to work with a new start-up brand, and be part of the growing process.
What is the secret of your success? Hard work, dedication, a good team, humor, a constant smile on my face, and always lots and lots of laughter.