MS&L eliminates global tech team in favor of regions

NEW YORK: MS&L has dismantled its global technology practice, and is creating smaller, regional tech practices.

NEW YORK: MS&L has dismantled its global technology practice, and is creating smaller, regional tech practices.

The agency's decision to eliminate its global tech practice was made due to the departure of Virginia Cartwright, the former global technology practice leader.

A statement explained that Cartwright "left the firm to pursue other interests." The agency declined to discuss any specific reasons behind Cartwright's departure.

"We no longer have a global leader," said Deirdre Dapice, MS&L's VP and director of corporate communications. "Most of our clients are used to working with local teams, so this will not have much of an impact on them."

MS&L decided not to replace Cartwright, as the agency felt it could provide the same level of client service with regional teams.

The San Francisco, New York, and Boston offices will now handle the tech practice.

MS&L's hi-tech clients include Microsoft, Intuit, and IDG World Expo.

Regional hi-tech leaders in the San Francisco and Boston offices will continue to work with clients as they have. The New York hi-tech practice will be integrated with the healthcare practice. A statement from MS&L said this would leverage the agency's expertise in the biotech sector.

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