NEW YORK: The Soho Publishing Company is to launch its first consumer venture aimed at telling the world about the rise of New York's downtown Soho district.
The company is a contract publisher whose clients include Time Life, Reader's Digest and Family Circle.
It will launch Soho Style in early March as a quarterly aimed at high income 25-54 year olds.
The glossy magazine will focus on subjects such as food, fashion, art, people and Soho's wide influence on areas outside New York.
President and executive publisher Jay Stein said: 'We are situated in Soho and have seen so many designers move in during the past six months: Prada and Helmut Lang. There have been so many changes in such a short time.'
Soho Style's first print run will be around 35,000 with distribution in hotels, restaurants, health spas, bars and VIP airport lounges.
The magazine is aimed at the 25-54 age demographic and is hoping to hit the high earners in the $125,000 bracket.
Erinn Morgan, who has worked on various Playboy enterprises, has been named editor-in-chief. She said: 'We expect Soho Style to become a must-buy for restaurants and clubs, food and drink, health and fitness and upscale toy marketers .'
Reich Communications has been hired to do their PR.