EPB is aiming to double practice by end of 1999

BETHESDA, MD: The Earle Palmer Brown PR division has launched ambitious plans to double its practice by the end of next year.

BETHESDA, MD: The Earle Palmer Brown PR division has launched ambitious plans to double its practice by the end of next year.

Frederick G. Thompson, managing partner for EPB/PR, said the company, known more for advertising, hopes to expand its public affairs office in DC, southeast New England and internationally. The company this year acquired Henry J. Kaufman & Associates, one of DC's oldest ad and PR firms.

Thompson said they are 'days away' from announcing the acquisition of a New England-based firm. He also confirmed that EPB/PR is in very serious discussion with a DC-area PR firm which specializes in hi-tech.

EPB/PR currently bills about $14 million and has 80 employees, Thompson said. A large part of the growth in the last year was in the area of internal or employee communications. Last year, he said, the specialized practice made up 10% of their business, but now makes up almost a quarter. The company is 'talking to' companies with expertise in employee communications as well.

EPB went through a buying frenzy in the '80s but many of the relationships soured. Thompson said, without providing details, that future acquisitions will be 'reasonably capitalized and funding will come from various sources you'd expect.' He declined to name any of the agencies with which they are close to acquiring but Thompson said four or five are 'well-known brands.'.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.