American women rallied to discuss Social Security

Pew Charitable Trusts has hired the Public Forum Institute - and a host of PR agency subcontractors - to rally thousands of women across the nation on January 23 and persuade them to 'discuss' Social Security.

Pew Charitable Trusts has hired the Public Forum Institute - and a host of PR agency subcontractors - to rally thousands of women across the nation on January 23 and persuade them to 'discuss' Social Security.

The countrywide discussion is part of the philanthropic trust's $12.5 million project called 'Americans Discuss Social Security.' It will run as a series of local and national forums until the end of June.

Staging these increasingly popular nationwide discussions has become a lucrative specialty for political consulting agencies such as PFI. For the women's forum, PFI has hired a number of PR firms and political consultants throughout the country to work at the grassroots level. The forum will include a live satellite discussion with First Lady Hillary Clinton on 'What Every Woman Should Know About Social Security.'

The firms working on the project are Public Strategies, Oklahoma City, OK; Ehrhardt Group, New Orleans, LA; MR Strategic Services, Portland, OR; and Centeno Associates, San Antonio, TX.

Individual consultants are Jaime McBrady in Milwaukee, WI; Linda Watts in LA; Amelia Meyer in Albuquerque, NM; Gerald Boyd in Atlanta; Kristine Patronic-Holder in Cleveland; and Betsey Mahony in Portland, ME.

Another Washington PR firm, PRSolutions, is working with PFI on media efforts, while the local folks do the public outreach portion of the project.

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