Edelman grows its hi-tech roster with recent wins

Edelman's Global Technology Practice in the Silicon Valley has added three fledgling software companies to its client list and expects to secure deals with three other hi-tech firms within the next two months.

Edelman's Global Technology Practice in the Silicon Valley has added three fledgling software companies to its client list and expects to secure deals with three other hi-tech firms within the next two months.

Since late summer, three software firms have selected Edelman to handle strategic communications, the company announced last week. They are: NeoVista Software, based in Cupertino, which has developed 'business intelligence' programs to help companies analyze customer data; Ecrix of Boulder, which will begin marketing a new data tape storage technology this year; and San Francisco-based Obvious Technology, an Internet software developer.

All three companies have been founded since 1996, and Edelman declined to discuss the value of their public relations contracts.

With the new accounts, Edelman's Global Technology Practice serves 13 clients, said assistant account executive Kimberly Canedo. Within the next two months, the division expects to expand its staff and add three more clients: TSI Soft, which specializes in programs that integrate business software applications; Cupertino-based Kanisa, which produces data-capturing software; and Scient, which helps companies plan electronic business strategies.

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