Questions & Answers: Kathy Bremer

Kathy Bremer, SVP and general manager of Porter Novelli’s Atlanta outpost, worships at the twin altars of family and work. While there may not be a place for her on the women’s tennis tour, her optimism and stick-to-it attitude have been key factors in the office’s growth.

Kathy Bremer, SVP and general manager of Porter Novelli’s Atlanta outpost, worships at the twin altars of family and work. While there may not be a place for her on the women’s tennis tour, her optimism and stick-to-it attitude have been key factors in the office’s growth.

Kathy Bremer, SVP and general manager of Porter Novelli’s Atlanta

outpost, worships at the twin altars of family and work. While there may

not be a place for her on the women’s tennis tour, her optimism and

stick-to-it attitude have been key factors in the office’s growth.



What is your best ability? The ability to commit wholeheartedly to

people and work.



How did you get into PR? I sometimes think I was born into it. I’m from

a family of writers, producers and composers and have always, in one way

or another, been writing, editing, marketing, fund-raising, advertising

and/or doing PR.



How did you get where you are today? By believing that if you can

envision it - and do it with integrity and teamwork - you can make it

happen.



What would you do if you didn’t do what you do? I’d be a professional

tennis player.



What is your best or worst habit? Relentless optimism.



How many hours a day do you spend on the Internet? Vicariously with my

young sons, three or four. On my own, less than one.



What are your hobbies? Family, family, family.



What will be the next big thing to hit PR and why? Return on

investment.



Agencies and clients will become more adept at defining, delivering and

measuring PR value and results that move the business.



How do you make a difference? PN is appropriately known as a work

hard/play hard place. I try to ’do well by doing good.’ Tell us

something amusing about your agency. During a recent staff retreat, our

group took a stand-up comedy lesson and guessed one another’s identities

based on favorite junk foods and secret nicknames.



What was your most embarrassing moment? My client and I were presenting

to her board of directors, which included some of Atlanta’s top

leaders.



As the client kicked off our presentation, I was supposed to hand out

information folders. Halfway up the aisle, I lost control of the

stack.



Runaway folders ended up commanding center stage.



Do you have a secret daily pleasure? Early morning coffee on the deck,

while the rest of the family is still asleep.



Do you have a motto or philosophy? In relationships with family, clients

and colleagues, always give way more than your 50%. Things work out

better when you’re not keeping score.



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