Maccabee wins event PR for Betty Crocker pancakes

MINNEAPOLIS: Food giant General Mills has hired The Maccabee Group to do event PR for a new Betty Crocker brand pancake mix. The dollar value of the assignment was not disclosed.

MINNEAPOLIS: Food giant General Mills has hired The Maccabee Group to do event PR for a new Betty Crocker brand pancake mix. The dollar value of the assignment was not disclosed.

MINNEAPOLIS: Food giant General Mills has hired The Maccabee Group

to do event PR for a new Betty Crocker brand pancake mix. The dollar

value of the assignment was not disclosed.



Maccabee will oversee demonstrations of the new product - a pancake mix

in a pouch that is aimed at younger consumers - in four cities during

October, and is developing a character to appear at the demo events.



Maccabee’s Betty Crocker win can be attributed to past work it has done

with General Mills, according to agency VP Steve Shapiro. The firm has

handled projects for the food giant dating back to 1996, working on

assignments for the company’s charitable foundation and products such as

Bac-O’s.



The pancake mix win came without a formal pitch.



The Betty Crocker work is one of three new assignments recently won by

Maccabee, an agency with roughly dollars 700,000 in annual PR fees. The

firm will also be handling sales promotion, event marketing and media

relations for Ax-Man Surplus Stores, a four-store Twin Cities chain,

another win owing to past project work.



The final new account is Minneapolis-based Schermer Kuehl, a marketing

design firm that became familiar with Maccabee after it created the PR

firm’s logo. Maccabee declined to disclose the dollar value and length

of any of these new assignments.



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