Ketchum CA taps Internet accounts

REDWOOD CITY, CA: Ketchum Thomas, known more for its work with business-to-business technology companies, has shifted toward a more consumer-oriented space with this month’s signing of three Internet accounts, Topica, Signatures Network and IntelliSeek.

REDWOOD CITY, CA: Ketchum Thomas, known more for its work with business-to-business technology companies, has shifted toward a more consumer-oriented space with this month’s signing of three Internet accounts, Topica, Signatures Network and IntelliSeek.

REDWOOD CITY, CA: Ketchum Thomas, known more for its work with

business-to-business technology companies, has shifted toward a more

consumer-oriented space with this month’s signing of three Internet

accounts, Topica, Signatures Network and IntelliSeek.



Topica, a pre-IPO start-up that offers e-mail list hosting for

individuals and groups with specific interests, has handled PR in-house

since its launch in January 1998. Ketchum Thomas’ mission, according to

agency principal Susan Thomas, is primarily ’category definition -

letting people know what they do and what they offer.’



Ketchum Thomas won IntelliSeek, the Cincinnati company behind search

engine ’Bulls Eye,’ via referral from a VC firm, while Signatures

Network, a Sony spin-off that will license entertainment products

online, also came on board via referral. For each, the agency will

handle branding and media-related activities.



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