INTERNATIONAL NEWS: France to launch anti-smoking PR for youth, women

PARIS: Comite Francais d’Education pour la Sante, the French health education authority, is seeking a PR firm to run an anti-tobacco campaign targeted at the 35% of the population that smokes.

PARIS: Comite Francais d’Education pour la Sante, the French health education authority, is seeking a PR firm to run an anti-tobacco campaign targeted at the 35% of the population that smokes.

PARIS: Comite Francais d’Education pour la Sante, the French health

education authority, is seeking a PR firm to run an anti-tobacco

campaign targeted at the 35% of the population that smokes.



The agency will share a budget of approximately dollars 1 million, at

least one-third of which will be devoted to PR, with an advertising

shop. Young smokers and women will be the primary target for the

campaign.



Anne Ramon, who heads the authority’s communication department, said the

winning candidate will likely be the one that devises the best plan for

formulating potential partnerships with health organizations, the media

and pharmaceutical companies. She added that she expects PR and

advertising agencies to pitch jointly, but did not rule out appointing

firms from separate partnerships if she is particularly impressed by one

agency’s ideas.



French communications firm Publicis Etoile currently holds the Comite’s

anti-smoking business and is expected to pitch for the one-year

contract, which is renewable.



Ramon said the group will make its decision by January. The anti-smoking

drive is expected to launch next spring.



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