INTERNATIONAL NEWS: Euro, US gov pros share strategies, new survey says

WASHINGTON, DC: European and American government affairs professionals are learning from each other’s successes and mistakes to establish more effective corporate practices around the world.

WASHINGTON, DC: European and American government affairs professionals are learning from each other’s successes and mistakes to establish more effective corporate practices around the world.

WASHINGTON, DC: European and American government affairs

professionals are learning from each other’s successes and mistakes to

establish more effective corporate practices around the world.



This was one of the conclusions of a study conducted by management

consulting firm Laird & Associates, which surveyed top-level government

affairs officers for multinationals such as American Express, IBM, Shell

and Ford.



The firm studied corporate ’best practices,’ areas that president Nick

Laird described as ones that give a company a competitive edge. The good

news: global competition and shareholder value is driving public and

government affairs to higher prominence within the corporation.



While Europeans have a real advantage when it comes to reputation

management - ’even if a US company bids at a better price, they may

still lose because a European company has a better reputation,’ Laird

said - Americans are better at sponsorships. ’Europeans have not

traditionally had a practice of philanthropy,’ he noted.



Among the other findings: less reliance on trade associations; elevation

of the head of public or government affairs within corporate

headquarters; and integration of public and government affairs as a

component of strategic planning.



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