INTERNATIONAL NEWS: CARMA grows in hot market Asia

WASHINGTON, DC: CARMA International has extended its media content analysis services into mainland China and Hong Kong and is busy moving its services onto the Internet.

WASHINGTON, DC: CARMA International has extended its media content analysis services into mainland China and Hong Kong and is busy moving its services onto the Internet.

WASHINGTON, DC: CARMA International has extended its media content

analysis services into mainland China and Hong Kong and is busy moving

its services onto the Internet.



The communications research firm made the Asia move to tap into a

fast-growing market. Roughly 7,000 newspapers, radio and TV stations

publish or broadcast in Mandarin or some other Chinese dialect, which

makes the PR pro’s job difficult.



’Editorial media coverage significantly impacts brand perceptions and

corporate image, but simply collecting clippings is of limited use to

international companies,’ said Jim Macnamara, CEO of CARMA Asia

Pacific.



To cement its position in the region, CARMA is planning a joint venture

with an Asian partner and will soon open an office in Hong Kong,

according to president/CEO Albert Barr.



Barr added that CARMA is actively working to move its services onto the

Internet. Clients can now access static reports online, but soon will

have the opportunity to make queries and manipulate data. The new

offerings should be available early next year, Barr said.



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