Europcar names Bates Churchill PR

HOUSTON: Europcar North America has named Bates Churchill as its media relations agency of record, expanding a relationship that began in January with the PR firm’s parent, Bates Southwest.

HOUSTON: Europcar North America has named Bates Churchill as its media relations agency of record, expanding a relationship that began in January with the PR firm’s parent, Bates Southwest.

HOUSTON: Europcar North America has named Bates Churchill as its

media relations agency of record, expanding a relationship that began in

January with the PR firm’s parent, Bates Southwest.



Europcar, Europe’s largest international car rental firm, entered the

North American market in March through a franchise branding agreement

with Mexico’s Sistema Natmex. Bates Southwest worked on ads for the

Mexican launch and targeted US travel trades.



Bates Churchill joined the effort last month, touting the company’s

entry into both Mexico and China. Europcar negotiated a similar branding

agreement with Shi Ji Tong Car Rental in late July, making it the first

international rental company in that market.



Bates Churchill’s deal with Europcar officially lasts until the end of

the year, but VP Marjorie Fowler said the firm is planning for work in

2000.



Owned by Germany’s Volkswagen and France’s ACCOR, the 50-year-old

Europcar is based in France.



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