E. James White snatches dollars 800k hi-tech business

DULLES, VA: The E. James White Company (EJW) has been hired by MemorizeUSA.

DULLES, VA: The E. James White Company (EJW) has been hired by MemorizeUSA.

DULLES, VA: The E. James White Company (EJW) has been hired by

MemorizeUSA.



com to launch Digital Links, the first of its portable interactive data

storage systems.



The dollars 2 million campaign, with 40% (dollars 800,000) of the budget

slated for public relations, will focus on business-to-business

projects.



EJW won the account without having to formally pitch the Fairfax,

VA-based company. ’We approached the agency because of its success with

hi-tech clients like Sybase, EDS and Litton PRC,’ said president of

MemorizeUSA.



com John Salimbene. KFK Communications and several NY-based agencies

were also considered.



MemorizeUSA.com has charged EJW with a range of branding assignments for

Digital Links, as well as logo and web-site redesigns. Additionally, the

agency will create business-to-business campaigns for MemorizeUSA.com,

targeting trade shows on government technology.



’The digital photography and telemedicine markets will be the next big

media targets,’ Bergeron said. ’In a few years, the markets are going to

explode, which should mean a significant amount of opportunity for PR

agencies.’



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