dollars 6.6m Korean airport account up for grabs

INCHON CITY, SOUTH KOREA: The Inchon International Airport Authority has issued a dollars 6.6 million RFP for its new facility.

INCHON CITY, SOUTH KOREA: The Inchon International Airport Authority has issued a dollars 6.6 million RFP for its new facility.

INCHON CITY, SOUTH KOREA: The Inchon International Airport

Authority has issued a dollars 6.6 million RFP for its new facility.



Burson-Marsteller, Hill & Knowlton, Porter Novelli and Shandwick are

said to be putting substantial muscle behind their efforts to win the

airport account, which will be awarded later this month. Proposals must

be submitted by October 19.



While any dollars 6.6 million account is obviously going to generate

more than its share of attention, this one appears to be particularly

coveted. Burson recently assumed full ownership of its Korean partner,

Merit Communications (PRWeek, Sept. 27), but few other firms have

successfully tapped into the burgeoning Korean market. Winning this

contract, then, could provide a foundation for future business in the

region.



Executives from the four firms in the running are playing their cards

close to their vests. ’While I cannot confirm Hill & Knowlton’s

participation, this is certainly the type of project that we would be

very interested in,’ said Vivian Lines, COO of the firm’s Asia Pacific

operation. Shandwick’s Scott Meyer issued a flat ’no comment,’ while

execs from Burson and PN did not respond to calls.



The airport authority is looking for an international firm with

experience in the region, and its top execs are said to believe that PR

will play a crucial part in positioning the new facility as a key hub in

Eastern Asia.



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