DIARY: Breathing life into death-care work

We’ve all heard that healthcare is one of the hottest industry sectors.

We’ve all heard that healthcare is one of the hottest industry sectors.

We’ve all heard that healthcare is one of the hottest industry

sectors.



Now, however, one agency is attempting to make its mark in the slightly

less sunny field of death care.



Farmington Hills, MI-based Marx Layne & Co. has set up what we believe

to be the first practice devoted exclusively to death care. The firm has

already started to solicit business from funeral homes and cemeteries

around the country.



According to SAE and death care practice chief (now there’s a title) Bob

Miller, the practice grew out of work the company has done with a local

funeral home and cemetery. ’It’s an area that is misunderstood,’ he

said. Think it has something to do with the morbidity?



Miller said that when Marx Layne started working with the funeral home

three years ago, the firm decided to stress community involvement. While

undertakers are understandably sensitive to accusations that they

shouldn’t be using PR, the agency believes there is much business to be

had. ’It’s a vital area,’ Miller said. By vital, we’re assuming he means

’living and breathing.’



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