Boutique boosts roster with seven clients for dollars 500k

BOSTON: Boutique agency Aigner Associates has added seven new clients to its roster within the past two months, enriching its coffers to the tune of dollars 400,000 to dollars 500,000.

BOSTON: Boutique agency Aigner Associates has added seven new clients to its roster within the past two months, enriching its coffers to the tune of dollars 400,000 to dollars 500,000.

BOSTON: Boutique agency Aigner Associates has added seven new

clients to its roster within the past two months, enriching its coffers

to the tune of dollars 400,000 to dollars 500,000.



New retainer clients include Cambridge-based Mount Auburn Hospital;

Sportsfan. com, which is launching a new web site; educational toy

company Gamewright; music site SportsSound, for which Aigner will launch

a CD featuring Olympic skater Nancy Kerrigan; and new restaurant

PMP.



In addition, project client MonsterJam and JAM’N 94.5 FM hired the

agency to manage media relations for its upcoming concert and other

radio-station events throughout the year. Finally, Hoyt’s Cinema tapped

Aigner to do media relations for its new stadium megaplex theater

opening in Hyannis, MA in December.



According to Aigner SVP Janet Prensky, the majority of the new accounts

came through referrals, rather than through a formal RFP or audition

process. ’People are coming out of the summer doldrums and looking for

agencies,’ said Prensky. ’A lot of agencies get good results, but

sometimes it’s the karma and chemistry that works.’



Prensky believes the agency’s comparatively informal approach is a key

factor behind the new business. ’We’re a very no-muss, no-fuss agency,’

she said. ’What you see is what you get.’



To help service these clients, the agency has hired account executive

Kerry O’Leary, formerly with Lois Paul & Partners, and promoted John

White from junior account coordinator to junior AE. The marketing and PR

shop now numbers eight employees and 25 accounts, including TNT

Vacations and 15 shopping centers in New England.



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