Weber EVP departs to create own independent consultant shop

CAMBRIDGE, MA: Weber Group EVP and Eastern region general manager Phil Greenough is leaving the agency after nearly four years to become an independent communications consultant.

CAMBRIDGE, MA: Weber Group EVP and Eastern region general manager Phil Greenough is leaving the agency after nearly four years to become an independent communications consultant.

CAMBRIDGE, MA: Weber Group EVP and Eastern region general manager

Phil Greenough is leaving the agency after nearly four years to become

an independent communications consultant.



Greenough is currently scouting out office space for his new practice,

Greenough Communications Group, which will provide integrated

communications services for start-ups as well as larger corporations

with project needs. He does not yet have any clients or staff onboard,

and said his goal is to end his time with Weber on good terms before

pursuing new clients of his own.



’I admire how Larry (Weber) started his business, and it’s a real

motivation for me to take a similar route,’ said Greenough.



Greenough believes that a niche exists for smaller firms with big-league

aspirations. ’There’s room for a small independent consultant to address

the needs of lots of smaller companies,’ he explained. ’The biggest

opportunity today is how to exploit the Web as a communications platform

and explore the next dimension beyond the PR core.’



SVP Jamie Pearson, who has been with Weber for nearly three years, will

assume Greenough’s previous general manager role. Pearson said that

despite her added responsibilities, she plans to remain in close contact

with her clients, which include Lexmark and Bell Atlantic Mobile.



’Jamie has world-class client experience on the agency and corporate

side,’ said Marijean Lauzier, Weber Group president and CEO. ’She’s a

combination of someone who is absolutely the best at what we do and who

is better than ice cream for the people who work with and are led by

her.’



While Lauzier said she is supportive of Greenough’s decision to strike

out on his own, she described his exit as ’bittersweet.’



’Phil has made a huge contribution to Weber and he’s earned a lot of

affection among the people here,’ said Lauzier.



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