PRSA newspaper ad evokes mixed response by pros

WASHINGTON, DC: When the PRSA’s largest chapter wanted to hype the induction of 50 pros into its Hall of Fame, the organization chose a distinctly non-PRish way to do so: running an advertising supplement in the October 4 edition of The Washington Post.

WASHINGTON, DC: When the PRSA’s largest chapter wanted to hype the induction of 50 pros into its Hall of Fame, the organization chose a distinctly non-PRish way to do so: running an advertising supplement in the October 4 edition of The Washington Post.

WASHINGTON, DC: When the PRSA’s largest chapter wanted to hype the

induction of 50 pros into its Hall of Fame, the organization chose a

distinctly non-PRish way to do so: running an advertising supplement in

the October 4 edition of The Washington Post.



The tactic generated a mixed reaction from members of the DC PR

community.



’PR is a huge industry in this town, and it’s ironic that we couldn’t

get coverage for ourselves,’ said Phil Armstrong, head of Kaufman Public

Relations. ’It’s a reflection on either the local media or the local PR

people, or both.’



However, Nautilus Communications head Kathleen Hutt, who helped plan the

October 1 gala (PRWeek, October 4), said response from the local PR

community to the ad supplement was very positive. ’It generated interest

in the chapter,’ she said, adding that some of the people highlighted in

the Post piece had tears in their eyes when they saw the insert.



The eight-page supplement was part of the paper’s sponsorship of the

event, Hutt said. It contained short bios on the 50 honorees and brief

articles about the DC PR community.



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