Online beauty store adds to Lippe’s fashion roster

NEW YORK: BeautyBuys.com, a fashion web site, has signed beauty and fashion PR specialist Lippe Taylor to a three-year deal worth dollars 1 million.

NEW YORK: BeautyBuys.com, a fashion web site, has signed beauty and fashion PR specialist Lippe Taylor to a three-year deal worth dollars 1 million.

NEW YORK: BeautyBuys.com, a fashion web site, has signed beauty and

fashion PR specialist Lippe Taylor to a three-year deal worth dollars 1

million.



BeautyBuys.com has charged the firm with finding a celebrity

spokesperson to help brand the new site, according to site president

Thomas Barbella.



’We are not just looking to them for PR help,’ he said. ’We are looking

at them as a marketing partner.’



Barbella believes a three-year term was in the best interest of both

parties. ’They realize that we are committed to them,’ he explained.

’They won’t be hesitant to put their full resources behind us.’



Lippe Taylor is currently negotiating with a TV actress to appear in a

commercial for the web site, and the agency will also be involved in

product development. Barbella said there is a chance that BeautyBuys.com

will work with the agency’s other clients, which include the Andrew

Jergens Company and Procter & Gamble.



The win follows the signing of two other dot-com clients, beauty site

Gloss.com and music community mH2o.com.



Lippe Taylor, headed by former Vogue and Harper’s Bazaar beauty editor

Maureen Lippe, is looking for someone to head its core new media

operations.



Recent wins for the nine-year-old agency include P&G hair care product

Physique and lingerie line Barely There.



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