NY boutique spins - Internet division

NEW YORK: Consumer boutique firm Clifford PR has become the latest agency to jump on the Internet bandwagon, forming a separate Internet division last week.

NEW YORK: Consumer boutique firm Clifford PR has become the latest agency to jump on the Internet bandwagon, forming a separate Internet division last week.

NEW YORK: Consumer boutique firm Clifford PR has become the latest

agency to jump on the Internet bandwagon, forming a separate Internet

division last week.



The move once again underscores the dot-com sector’s insatiable demand

for consumer marketing expertise. Although Clifford has a small

portfolio of Internet-based clients (and had none at this time last

year), president Mike Clifford projected that the division will generate

roughly half of the firm’s business next year.



’Suddenly there was critical mass in interest and work,’ he said. ’These

companies want the service of a boutique firm, and we have ability that

cuts from home furnishings to finance.’ The firm generated dollars

590,000 in fee income in 1998, a figure that should increase ’50% to

100%’ this year, Clifford said.



Heading up the three-person interactive division is director Beth

Torrie, whom Clifford recently nabbed from a Boston hi-tech company.



Its dot-com client stable includes new accounts such as Goodhome.com,

Equire.com, GlobalNetFinancial.com and OpenTable.com.



Both home furnishing site Goodhome and online reservation system

OpenTable are using Clifford in conjunction with other firms.

London-based Equire creates Web sites for established UK retailers such

as Hamleys toy store.



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