MediaMap online for pros launches

CAMBRIDGE, MA: MediaMap last week unveiled MediaMap Online, a new service that will allow PR pros to manage their media contacts more accurately and efficiently.

CAMBRIDGE, MA: MediaMap last week unveiled MediaMap Online, a new service that will allow PR pros to manage their media contacts more accurately and efficiently.

CAMBRIDGE, MA: MediaMap last week unveiled MediaMap Online, a new

service that will allow PR pros to manage their media contacts more

accurately and efficiently.



MediaMap Online provides information on over 20,000 journalists and what

the company calls ’key industry influencers.’ The service does not

require software installation.



’It puts all the tools for creating and sending out target-specific

media lists in one Web-based product,’ said VP of business development

Peter Granat.



A database of journalist and analyst profiles includes beats covered,

phone and fax numbers, e-mail, work preferences and problems they have

with PR pros. ’We even list the best days and times to call a

journalist,’ Granat said. A team of 30 creates monthly updates.



Articles about journalists and ones in which analysts are mentioned can

be accessed through a link to the Dow Jones Interactive Publications

Library.



’The link gives instant access to every article a journalist has written

for the more than 6,000 publications we cover,’ said Carol Newman,

director of enterprise distribution strategy for Dow Jones-Reuters

Business Interactive.



’A reporter or editor’s style and news interests can be researched

immediately.’



MediaMap Online costs dollars 199 per month, but users must sign up for

the year.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.