Incepta acquires Image PR for dollars 5m

SINGAPORE: Global giant Incepta has boosted its presence in Southeast Asia with the acquisition of Image PR.

SINGAPORE: Global giant Incepta has boosted its presence in Southeast Asia with the acquisition of Image PR.

SINGAPORE: Global giant Incepta has boosted its presence in

Southeast Asia with the acquisition of Image PR.



The agency, potentially valued at nearly dollars 5 million, will be

renamed Citigate Dewe Rogerson Image.



Both stock and cash were exchanged in the deal.



Led by Elaine Lim, Image has launched nearly 100 IPOs. Its clients

include McDonald’s, Mobil, SmithKline Beecham, Canon and Lego.



’Elaine dominates the IPO market in Singapore and the outlying regions,’

said Incepta chief executive David Wright. ’She is head and shoulders

above the rest in that part of the business.’



Wright confirmed he was still looking for acquisitions in other regions,

particularly Europe and the US. The group’s recent acquisition binge has

seen it net Frankfurt-based Citigate affiliate Alexander Demuth in

January and the UK’s Dewe Rogerson a year ago.



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