In Brief

CAMBRIDGE, MA: Allaire, a web application platform provider, has tapped FitzGerald Communications for an integrated communications program. FitzGerald won the business over Copithorne & Bellows, Beaupre & Co, Collaborative Communications and Alexander Ogilvy. VP Gail Scibelli leads a five-person account team.

CAMBRIDGE, MA: Allaire, a web application platform provider, has tapped FitzGerald Communications for an integrated communications program. FitzGerald won the business over Copithorne & Bellows, Beaupre & Co, Collaborative Communications and Alexander Ogilvy. VP Gail Scibelli leads a five-person account team.

CAMBRIDGE, MA: Allaire, a web application platform provider, has

tapped FitzGerald Communications for an integrated communications

program. FitzGerald won the business over Copithorne & Bellows, Beaupre

& Co, Collaborative Communications and Alexander Ogilvy. VP Gail

Scibelli leads a five-person account team.



ALEXANDRIA, VA: Online marketing communications site liveprint.com has

named former Blockbuster VP of national sales Rick Grossberg as VP of

marketing, a newly created position. Grossberg, who joined liveprint.com

in mid-September, will oversee advertising, relationship marketing and

sponsorships.



SAN JOSE: Sterling Communications has added Centura Software and

Cybernet Systems to its roster of business-to-business tech clients. The

two combined are worth about dollars 500,000 in annual billings.

Sterling will launch Cybernet’s new suite of Linux-based servers and

will handle general corporate and product PR for Centura.



NASHVILLE: UCAR International, manufacturer of graphite and carbon

electrodes, has named Joel Hawthorne as director of IR. He was

previously director of IR and PR with Acme Metals.



BOSTON: Sharon Merrill Associates, an IR and corporate communications

firm, has added four hi-tech clients to its roster: computer touch-input

tech supplier MicroTouch Systems; Network-1 Security Solutions;

Web-based business information services provider One- Source Information

Services; and conferencing services supplier Vialog Corporation.



FORT WORTH: Salomon Grey Financial Corp. has tapped Witherspoon &

Associates to raise its visibility on the national investment brokerage

scene.



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