Global institute launches profile boost

NEW YORK: The Global Public Affairs Institute (GPAI) is attempting to bolster its public profile, setting up its first-ever fundraising entity and announcing a series of events.

NEW YORK: The Global Public Affairs Institute (GPAI) is attempting to bolster its public profile, setting up its first-ever fundraising entity and announcing a series of events.

NEW YORK: The Global Public Affairs Institute (GPAI) is attempting

to bolster its public profile, setting up its first-ever fundraising

entity and announcing a series of events.



The GPAI, founded by large US corporations such as AT&T, had until now

been financed entirely by annual membership dues of dollars 2,500. But

the group was forced to create a fund-raising body because the

organization’s tax status prevents it from seeking outside

financing.



’We are beginning to talk to corporations about funding the center,’

said GPAI president Bud Pomerantz said. ’It makes sense for us to do

long-term projects with universities and institutes.’



Donations will be used to underwrite research about foreign government

policy and the handling of overseas PR emergencies, thus preparing

top-ranking corporate PR pros for the inevitable crisis.



As part of the profile-raising effort, the GPAI is holding its first

overseas conference in five years. The two-day event in London, ’A New

Model for Corporate Activism,’ will examine the controversial subject of

genetically modified food. Among the featured speakers is Financial

Times deputy editor Peter Martin, who will survey facts and myths

surrounding the issue.



The GPAI is also partnering with Florida International University, which

will host a conference on crisis control in Latin America in

February.



Created 11 years ago by several global companies including Johnson &

Johnson, Philip Morris and General Electric, the institute’s mission is

to help US corporations thrive in the increasingly global business

environment.



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