GCI lands dollars 3.3m healthcare outfit

CHICAGO: The GCI Group, rather quiet on the domestic- acquisition front during the summer, has roared into autumn like a lion - or rather, a dragon.

CHICAGO: The GCI Group, rather quiet on the domestic- acquisition front during the summer, has roared into autumn like a lion - or rather, a dragon.

CHICAGO: The GCI Group, rather quiet on the domestic- acquisition

front during the summer, has roared into autumn like a lion - or rather,

a dragon.



The firm has acquired Chicago-based, dollars 3.3 million healthcare

outfit Dragonette, finally giving GCI a solid outpost in the

Midwest.



’It was ironic - we have 45 wholly-owned offices, but we have not owned

anything in the Midwest,’ said president/CEO Bob Feldman. ’We looked at

the market carefully, and it took some time to find a partner.’



As is usually the case, the two firms dated before getting hitched,

partnering on new business pitches earlier this year. ’The hard work is

already done, as we’ve already worked together,’ said Dragonette

president Rita Hoey.



Dragon-ette is also handling the Chicago/Detroit portion of GCI’s

dollars 2 million British Airways account.



GCI has a small (dollars 750,000) Midwest healthcare practice in place

under Jed Weiner, which will be folded into GCI Dragonette.



Founded in 1984 by three former Edelman execs, Dragonette’s client

stable includes Glaxo Wellcome and GE Capital. In fact, it was Glaxo’s

desire to expand its account internationally that weighed heavily in

Hoey’s decision to sell. ’We had opportunities with big clients where we

knew if we went in by ourselves, we wouldn’t do well,’ Hoey said.



Dragonette derives roughly 50% of its business from healthcare accounts.



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