FitzGerald ceases work for biggest client Newbridge

CAMBRIDGE, MA: FitzGerald Communications has ended its year-long, dollars 1 million relationship with its largest client, Newbridge Networks.

CAMBRIDGE, MA: FitzGerald Communications has ended its year-long, dollars 1 million relationship with its largest client, Newbridge Networks.

CAMBRIDGE, MA: FitzGerald Communications has ended its year-long,

dollars 1 million relationship with its largest client, Newbridge

Networks.



Agency president and CEO Maura FitzGerald cited problems with the

company’s internal processes as the motivation behind the agency’s

move.



’The extent to which Newbridge is technology- rather than

marketing-driven made them a difficult client in terms of delivering

great results,’ said president and CEO Maura FitzGerald.



’It had a lot to do with their internal organization, which doesn’t lend

itself to working with an outside agency.’



FitzGerald said the internal processes made it difficult for the company

to make decisions quickly and efficiently. Newbridge could not be

reached for comment.



The agency began searching for other pieces of business at the beginning

of the summer to ensure that there was no revenue bump when it resigned

the Newbridge account. FitzGerald said her firm was able to fill the

void with new business that includes FusionOne, Personic Software and

ChannelWave Software.



Most recently, the agency announced that it won online enterprise

learning company Asymetrix Learning Systems and I-Link, an enhanced

voice/data service provider. Both clients retained the agency for

integrated communications programs.



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