Edelman takes on new Apple leader

MOUNTAIN VIEW, CA: Edelman’s Silicon Valley branch has snapped up Oracle pro Bob Berger to head up the Apple account.

MOUNTAIN VIEW, CA: Edelman’s Silicon Valley branch has snapped up Oracle pro Bob Berger to head up the Apple account.

MOUNTAIN VIEW, CA: Edelman’s Silicon Valley branch has snapped up

Oracle pro Bob Berger to head up the Apple account.



Berger, who signed on with Edelman last month, previously served as

director of global PR and marketing communications for Oracle’s

education arm. In his new role as SVP and leader of the Apple account,

Berger replaces Marcia Holle, who shifted to another role within the

agency.



Berger said the opportunity to work on the Apple account was his primary

reason for leaving Oracle. ’Oracle is a great company, but I’ve always

been an Apple follower, both the company and its products,’ he said.

’I’ve always preferred working on a Mac over a PC, and Harry

(Pforzheimer) has a great reputation as a leader in the Valley.’



Though Edelman has had a presence in Silicon Valley since 1993, it has

enjoyed massive growth over the past two years. Today, Edelman/Mountain

View has about 60 employees and projects billings of about dollars 8

million in 1999.



In addition to long-term cornerstone clients Apple and PeopleSoft, the

agency handles EDS, Verisign and Procter & Gamble’s online business and

e-commerce site, Reflect.com.



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