Diary: Today’s suicide was brought to everyone by the letter ’i’

You know, suicide has been getting a bad rap lately. What it really needs is an image-enhancement campaign.

You know, suicide has been getting a bad rap lately. What it really needs is an image-enhancement campaign.

You know, suicide has been getting a bad rap lately. What it really

needs is an image-enhancement campaign.



Well, sort of. PR firm Allyn & Company has created a new image for the

Dallas-based Suicide and Crisis Center (SCC), which has provided

counseling and other support services to Texans for the past 30

years.



The SCC’s new look calls attention to awareness and education programs

while underscoring the message of prevention.



In case you didn’t get the message, though, the SCC’s logo has the

letter ’i’ in ’Crisis’ standing outside of the logo, to demonstrate how

people suffering from depression may feel. So they feel like the letter

’i’?



What’s wrong with that? There are plenty of great words that have an ’i’

in them - integrated, synergies and spin, to name a few.



’We wanted people suffering from depression to know that they are not

alone. The space for the ’i’ indicates there is a place for that

individual,’ said Katherine Kurtz, SCC board member and PR committee

chair.



Well, we feel a lot better now. Pass the Prozac, please.



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