Diary: It’s official! Sports guys like to play with their NFL toys

How can a 43-year-old toy company get noticed? By sending its products to TV sportscasters - who usually act like big kids anyway - and having them play with the toys on the air.

How can a 43-year-old toy company get noticed? By sending its products to TV sportscasters - who usually act like big kids anyway - and having them play with the toys on the air.

How can a 43-year-old toy company get noticed? By sending its

products to TV sportscasters - who usually act like big kids anyway -

and having them play with the toys on the air.



This tactic worked for Rahway, NJ-based Kiddesigns, whose 10-inch-high

’Tough Talking’ NFL players spout out niceties like ’It’s time to eat

turf’ and ’I’m goin’ to mow you down.’



’The product’s been out for a year, but it’s been a sleeper,’ said

Sandra Hart, head of Kiddesigns’ PR partner The Hart Group. Rather than

try for attention in the mainstream media, Hart targeted sportscasters,

sending the toys to 90 of them in 10 NFL cities and at some national TV

football shows.



The results have been impressive. A Pittsburgh sportscaster keeps his

toy close by and makes it speak during broadcasts, while Fox’s Terry

Bradshaw is expected to give his play during the network’s pre-game

broadcasts.



The next product from Kiddesigns’ parent company, SDI Technologies, is a

Zenith-branded aroma and sound therapy radio. Wonder who they’ll send

those to?



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