Diary: Disney doesn’t do right by Canadian Mounted Police

Mounties to Mickey Mouse: take off, eh!

Mounties to Mickey Mouse: take off, eh!

Mounties to Mickey Mouse: take off, eh!



The Royal Canadian Mounted Police said recently that they would not

renew a five-year licensing contract with the Walt Disney Co. that was

designed to protect its image.



The Mounties brought in Disney Canada four years ago to set up a program

that required anyone who wanted to use the image of a Mountie to buy a

license or be taken to court for stealing ’intellectual property.’

Intellectual property? Some bloke on a horse, clad in red, with a big

funny hat? Canada’s dim (albeit fictional) McKenzie brothers were more

intellectual.



Of course, bringing in an American company to protect one of Canada’s

treasured icons (right up there with Wayne Gretzky and Celine Dion)

brought howls of protest from fervent Canadian nationalists - all five

of them.



’They may have been used in a way that was not very respectful of the

image or the Mountie uniform,’ said Mountie spokesperson Sgt. Mike

Gaudet.



The Mounties said they learned from Disney and now know how to protect

their image on their own. But as anyone who reads this magazine knows,

Disney is the last company that should be teaching image management

these days.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.