Tierney tops two for Sunoco work

PHILADELPHIA: Four months after final presentations concluded, Sunoco has awarded its dollars 500,000-plus PR business to The Tierney Group, Philadelphia’s biggest firm.

PHILADELPHIA: Four months after final presentations concluded, Sunoco has awarded its dollars 500,000-plus PR business to The Tierney Group, Philadelphia’s biggest firm.

PHILADELPHIA: Four months after final presentations concluded,

Sunoco has awarded its dollars 500,000-plus PR business to The Tierney

Group, Philadelphia’s biggest firm.



Tierney was chosen over two other finalists, The Brownstein Group and

incumbent Weightman Public Relations, in a search that focused

exclusively on local agencies.



’All of the firms involved brought significant strengths to the

process,’ said Sunoco spokesman Jerry Davis. ’This is an important

matter to us and the decision wasn’t an easy one.’



The oil giant’s past successful relationships with two of the finalists

contributed to the drawn-out selection process. ’In addition to our work

with Weightman in recent years, we also have an established relationship

with Tierney through contingency PR,’ Davis explained. ’That comfort

level with their people was a strong factor in our deliberations.’



Davis confirmed that Sunoco’s marketing account boasts combined billings

of as much as dollars 10 million. While most of the dollars are

earmarked for advertising, as much as 10% of the budget will be devoted

to PR.



’We’re really pumped up,’ said Tierney Group president and CEO Brian

Tierney. ’Sunoco is a tremendous brand. We have several team members

with experience in the category, but this is our first outright win in

it and one of our biggest of the year.’ Tierney said the marketing

campaign will focus on the established Sunoco brand as well as

individual stations.



Brownstein Group president Marc Brownstein hailed Sunoco for pursuing a

local PR firm. ’The fact that (Sunoco) evaluated 15 local agencies is

testament to their commitment and the quality of talent right here in

Philadelphia,’ he said. ’All of the agencies involved should be proud.’



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