Text 100 opens Hong Kong location, Hamilton at helm

HONG KONG: Text 100 continued its recent Asia Pacific push last week with the opening of a new subsidiary in Hong Kong.

HONG KONG: Text 100 continued its recent Asia Pacific push last week with the opening of a new subsidiary in Hong Kong.

HONG KONG: Text 100 continued its recent Asia Pacific push last

week with the opening of a new subsidiary in Hong Kong.



Text 100 Hong Kong is the company’s seventh wholly owned subsidiary in

the region, joining branches in India (Delhi, Bangalore and Mumbai),

Sydney, Tokyo and Singapore. Collectively, the firm has about 60

full-time employees servicing the region.



At the helm of the new operation is Melanie Hamilton, who spent the past

10 years working in China and founded Edelman’s Shanghai office.

Hamilton, who reports to Sydney-based regional chief Matthew Ravden, has

already secured two big-name, retainer-based clients: Microsoft and

Unisphere, a new Siemens spin-off.



According to Text 100 CEO Tim Dyson, a Hong Kong branch was the logical

next step for the agency after establishing outposts in Tokyo and

Singapore, which opened about a year ago.



’In terms of providing strong service across the Asia Pacific region,

the only missing link was in Greater China,’ he said. ’And Hong Kong

seemed like the right place to enter - not just for local service, but

also for its international ties.’



Dyson mentioned Shanghai, Beijing, Taiwan and Korea as possible sites

for further Text 100 expansion in the region. The firm’s other Asia

Pacific clients include Compaq, Apple, Hewlett-Packard and the Sema

Group.



Founded in 1981, Text 100 employs more than 300 people.



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