Questions & Answers: Wayne Catan

Wayne Catan, founder of New Jersey-based Catan Communications (and seen above frolicking with 1998 Heisman Trophy winner Ricky Williams), is the kind of guy we’d like on our team if there were ever, say, a PR-versus-advertising battle royale. And though we think U2 lost its fastball after Achtung Baby, his taste and drive is otherwise beyond question.

Wayne Catan, founder of New Jersey-based Catan Communications (and seen above frolicking with 1998 Heisman Trophy winner Ricky Williams), is the kind of guy we’d like on our team if there were ever, say, a PR-versus-advertising battle royale. And though we think U2 lost its fastball after Achtung Baby, his taste and drive is otherwise beyond question.

Wayne Catan, founder of New Jersey-based Catan Communications (and

seen above frolicking with 1998 Heisman Trophy winner Ricky Williams),

is the kind of guy we’d like on our team if there were ever, say, a

PR-versus-advertising battle royale. And though we think U2 lost its

fastball after Achtung Baby, his taste and drive is otherwise beyond

question.



What is your best ability? Taking the bull by the horns.



How did you get into PR? Through the United States Olympic Committee’s

olympic job opportunity program. The USOC places olympic

student-athletes in their respective professional fields, providing them

with time to train.



You have to be ranked top-six in the world in your sport to qualify,

and, in 1987, I was the fourth-ranked wrestler in the 180.5 weight

class. I was placed at Manning, Selvage & Lee in New York, where I cut

my teeth on Visa’s sponsorship of the 1988 Olympic Games.



What would you like to change about the PR Industry? More media

placement and less paranoia.



Tell us something amusing about your agency. I find I work best when I

wear my Scooby Doo slippers instead of dress shoes. I have wide

feet.



What was your proudest moment? Representing USA Wrestling (the governing

body for the sport) at the Centennial Olympic Games in Atlanta. I was an

alternate on the 1984 Olympic team, so some of the ’96 team members were

friends. It was very emotional for me.



What was your most embarrassing moment? I tore my pants on a recent

media tour, and showed up at the TV station with one leg ripped from hip

to toe. The cameraman tipped me off, but it was too late - the interview

was underway.



What is your worst habit? Kissing my dog on the lips.



Who do you most look like? Bruce Willis.



Who is your favorite musician or band? I have every U2 CD - import and

domestic - and have seen them in concert 22 times. I also have more than

20 concert posters framed at home. You could say that I am a big

fan.



Do you have a secret daily pleasure? Sneaking a cigar (Cuban, of

course). Don’t tell my wife.



What is the secret to your success? I thrive when someone tells me I

can’t do something. I especially love it when someone asks, ’How can a

successful jock make it in the business world?’



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